At MrSnoep we know better than anyone that candy is more than just a treat – it’s a slice of nostalgia, a little moment of enjoyment, and sometimes even a mini trip through time. That’s why we’d love to take you on a tasty tour of candy trends, past and present. From old-school classics to modern innovations: which candy trend do you recognize?
1900–1920: The start of mass production
The early 20th century ushered in a new era for candy. Factories started producing candy on a large scale, making it affordable for everyone. Think caramel cubes, hard candies, and peppermint sweets – favourites that weren’t just tasty, but also kept well. In 1922 Haribo stole the show with the very first gummy bears. An icon was born!
1920–1940: Candy as a luxury product
In the years between the World Wars, candy gained a touch of luxury. Chocolate became the star of the show, with brands like Milka and Mars introducing their first bars. Lollipops and liquorice sweets were a favourite with kids, while adults treated themselves to elegant pralines. Snacking on candy felt like a party, even in tougher times.
1940–1960: Candy in wartime
During the Second World War, sugar was scarce, and the same went for cocoa. Still, people found ways to get creative. Sugar-free sour sweets and candy made with glucose syrup made their entrance. When peace returned, the candy industry flourished with colourful innovations like Smarties and M&M’s – sweets that instantly put a smile on your face.
1960–1980: Colourful and playful
The ’60s and ’70s brought cheer and experimentation. Candy wasn’t just tasty anymore, it was also fun! Gumball machines, sour belts, and candy necklaces became wildly popular. And who doesn’t remember the bean-shaped Jelly Belly candies? With flavours from strawberry to popcorn, eating candy became a real taste adventure.
1980–2000: Innovation and themed candy
In the ’80s and ’90s, everything was about novelty. Sour candies like Warheads challenged you with their intense flavour, while candy with a surprise inside – like Kinder Surprise – put a smile on your face. Themed candy also became a big hit, from Turtle bars to Star Wars peppermint sweets. It was a time when candy became an experience.
2000–2020: Health and nostalgia
In the 21st century, the candy world split in two. Health-conscious alternatives, like sugar-free and vegan sweets, became more and more popular. At the same time, we saw a wave of nostalgia: pick & mix came back, and retro packaging had us smiling as we thought back to the old days. The perfect mix of tradition and innovation!
Today’s candy trends
These days, candy is more personal than ever. Think unique flavours, custom-made sweets, and even 3D-printed treats. Vegan and sustainable options are becoming more important, while classics like liquorice, chocolate, and sour belts remain just as loved. At MrSnoep we’ve got something for everyone – what’s your favourite?
Conclusion
Candy tells the story of its time and keeps evolving. Whether you go for a retro classic or a trendy, healthier option: at MrSnoep you’ll always find something to enjoy. Which trend takes you back to your childhood, or helps you discover new flavours? Let us know!

